Benoit Maindrault / Case studies / Matthews Mission

Matthews Mission
Brand Identity

Logomark for NFL player Jordan Matthews. Former NFL player Jordan Matthews established Matthews Mission to give back to the communities that have shaped him as an athlete, teammate, friend and citizen. The Jordan Matthews logomark is directly inspired by its signature move and the number 80 he wores with the Philadelphia Eagles. In addtion, the arrow symbolizing Jordan Matthews’ desire to give back to his community.

Client: Jordan Matthews
Agency: Virtus

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Paris, FR

Last updated 06.2024