New Heights Show
Brand Identity

Brand identity for the digital series “New Heights with Jason & Travis Kelce”, a Jukes original production presented by Wave Sports + Entertainment. The NFL show gives fans unfiltered access into the memories and lifestyles of Kelce brothers.

The brand identity is built to meet modern nostalgia and heritage from the neighborhood in Cleveland Heights, Ohio, where the brothers grew up with dreams of turning pro.

Client: Wave Sports + Entertainment
Agency: Marcy Avenue
Art Direction by Adrian Guzman
Collage by Wes McCabe