G2 Athletics is one of the top locations for basketball youth development in Canada. The visual identity has been harmonized by the creation of the logomark built in 2 polygons, highlighting the balance that the company brings to athletes.
It also features a wordmark defining the training company, alongside the baseline "Improve Your Game" as the rallying cry of the brand. These three elements can be displayed separately or together according to the brand needs. Several weights of Eurostyle font have been picked up to ensure consistency, from logo to brand messages.