Jordan Matthews — Helping Former NFL Receiver Carry his Mindset Beyond the Field
Logomark Design
The moment after — Jordan Matthews was drafted by the Philadelphia Eagles and went on to lead the team in receiving from 2014 to 2016.
While touchdowns are moments of euphoria, the immediate aftermath is quite different for him. Matthews raises his hands to the sky in gratitude, a gesture reflecting his belief that great things come through time and work. That same mindset drives his commitment beyond the field through Matthews Mission.
The Jordan Matthews’ signature move after a touchdown, wearing its iconic 80 jersey number
Turning a historical place into a mark — At the center of the identity sits a single letter. Its structure is built like a warehouse, solid, architectural. It references the gym in Lincolnwood where Jewell used to train. A space where work, culture and conversation come together.
A Gesture Turned Symbol — The brand mark draws directly from Matthews’ signature move. The subtle motion of raising hands. The geometry subtly echoes the number 80, the wide receiver’s iconic jersey number. The gesture becomes a symbol.
