Benoit Maindrault Back About

New Heights
Brand Identity

Produced by the next-gen football brand Jukes, New Heights is an NFL show giving fans unfiltered access into the memories and lifestyles of Kelce brothers.

The custom wordmark, color & type system are designed to meet modern nostalgia and heritage as the Kelce brothers are strongly tied to their hometown Cleveland Heights, where they grew up with dreams of turning pro.

Client: Wave Sports + Entertainment
Agency: Marcy Avenue

Art Direction by Adrian Guzman
Collage by Wes Mc Cabe