About ☺

I am Benoit Maindrault, French Graphic Designer. I develop logos & identity systems. Working in the niche of sports and lifestyle independently or on a team, I help brands launch and grow through strategic thinking based on companies DNA to execute unique & enduring visual principles.

Over the past years, I had the opportunity to collaborate with major brands in the fields of sports and culture.

I've crafted enduring brands like New Heights, Buzzer, and Hoopsmakers, and collaborated extensively with athletes like Adley Rutshman (MLB), Darius Miller (NBA), Josh Sweat (NFL), Jordan Matthews (NFL), among others.

🌐 Clients & Brands —
FR Band of Strivers - Hoops Factory - Finishers - Sand Fabrik 
USA Buzzer - Drew League - Jukes - Kentucky Basketball Commission - Leona Sports - Meyend Sports - NBA Equipment Managers Association - New Jersey Sets


✳ Agencies —
FR Peclers Paris - Rosbeef! Indie Advertising - Starting 5 Consulting - VRSUS Lab - Yellow & Co
USA 4th & Crawford - Greenwood Ave - Marcy Avenue - Oak Cliff Studios - The Virtus Brand


✳ Areas of expertise — 
Art direction - Brand identity design - Logo design - Style guide - Naming